I am the signifier and the signified, both the writing as creator and the writer that creates. Each word written has, in turn, written me.

When we approach our work with a poetic mindset, we create something that transcends mere marketing. We create art that moves people.

Being a chameleon is part and parcel for brand marketers, but we must reject content that doesn’t meet our standards. Our audiences (and our souls) will thank us for it.

That one data point you’re honing in on may just be the tip of the iceberg. When we keep our viewpoints fluid, the data paints a clearer picture.

Mastering problem prediction can be one of the most rewarding and impactful skills you can bring to your work as a marketer. It’s a bit like having a crystal ball that you’ve tuned into to help future you succeed.

The best marketers write in a way that’s both creative and clear. It’s about finding the right words to express your voice and perspective while respecting your readers’ time and intelligence.