What if we digitized the process of ideation? In this rapid brand ideation, I’ve developed a meta idea for ideas themselves. ITEM: where creations are actually made.

I am the signifier and the signified, both the writing as creator and the writer that creates. Each word written has, in turn, written me.

Context maps make explicit the underlying factors that shape your thinking—your educational background, professional experiences, cultural influences, and technological exposure. These maps help others understand not just what you think, but why you think that way and what filters you're applying to information.

Break free from the consistency trap. The digital landscape is hungry for voices that sound genuinely human, not perfectly polished.

Many corporations have become increasingly sophisticated at mimicking service while selling. The real test might be: If the company vanished tomorrow, would their content still matter to anyone?

Even after 20 years of professional writing, I still find ways to write with clarity. Here’s what I’ve been clarifying lately.

Poetic stands at the intersection of mindfulness and creativity—an anti-productivity app designed to help you find your rhythm, not your routine.

Pop Quiz is a double entendre that references both soda “pop” and educational quizzes. This name creates a tension between craft and play, placing it in a unique position within the alternative soda market.

The methodology behind “Brand a Day / Steal This Brand,” where I invite you into my creative process and offer you ready-to-use brand concepts that you can adapt for your own purposes.

Goals are not meant to be stretched like taffy, endlessly chewed until perfection. Instead, they are best approached as a series of gradual steps.