What if we digitized the process of ideation? In this rapid brand ideation, I’ve developed a meta idea for ideas themselves. ITEM: where creations are actually made.

Poetic stands at the intersection of mindfulness and creativity—an anti-productivity app designed to help you find your rhythm, not your routine.

Pop Quiz is a double entendre that references both soda “pop” and educational quizzes. This name creates a tension between craft and play, placing it in a unique position within the alternative soda market.

The methodology behind “Brand a Day / Steal This Brand,” where I invite you into my creative process and offer you ready-to-use brand concepts that you can adapt for your own purposes.