I am the signifier and the signified, both the writing as creator and the writer that creates. Each word written has, in turn, written me.

Strategic thinking requires a willingness to sit with complexity and ambiguity. But the payoff is well worth the effort.

Real conversations happen when the audience and narrator feel natural together. This framework aims to prioritize that.

That one data point you’re honing in on may just be the tip of the iceberg. When we keep our viewpoints fluid, the data paints a clearer picture.

Mastering problem prediction can be one of the most rewarding and impactful skills you can bring to your work as a marketer. It’s a bit like having a crystal ball that you’ve tuned into to help future you succeed.

The most successful creative minds aren’t afraid to dream big. But they also have the patience and the persistence to keep showing up, keep revising, and keep pushing their ideas to new heights.

The best marketers write in a way that’s both creative and clear. It’s about finding the right words to express your voice and perspective while respecting your readers’ time and intelligence.