The Power of Heartfelt Urgency
Working at home and in life with a deep sense of caring and commitment fuels us in a way that no amount of hustle or grind ever could.
Photo by Nagara Oyodo on Unsplash
As marketers and creatives, we’re constantly juggling multiple projects, stakeholders, and objectives while trying to drive measurable results. It’s easy to get caught up in the never-ending cycle of priorities and deadlines. But if we’re not putting care and accountability into our work, we’re missing the point.
That’s where the concept of heartfelt urgency comes in.
Heartfelt urgency is about genuinely caring about the people on the other end of our work—the customers, clients, and end-users who are relying on us to solve their problems, meet their needs, and exceed their expectations. It’s about approaching our work with passion and a deep sense of accountability to the deliverables we’ve committed to.
Heartfelt urgency doesn’t mean working around the clock or sacrificing our well-being. It’s not about the hustle or the grind. Instead, it’s about being intentional with our time and energy and prioritizing the things that matter most.
It’s not about hustle; it’s about intention.
I’ve worked in hustle environments where the pressure to deliver quality work was paramount. But the most successful teams aren’t the ones burning the midnight oil or working weekends. They are the ones who know how to prioritize their time and energy so that they can deliver great work while still taking care of themselves and their loved ones.
Working at home and in life with a deep sense of caring and commitment fuels us in a way that no amount of hustle or grind ever could.
First, clarify your purpose.
If you want to bring more heartfelt urgency to your work, start by clarifying your priorities and purpose. Take the time to:
Understand needs and define priorities
Break down complex problems into manageable outputs
Communicate proactively and transparently
Prioritize your own well-being and the well-being of your team
Create clear boundaries and respect them
Please, no more busy bees.
Heartfelt urgency. It’s not a fleeting buzzword or a burnout-inducing mandate. It’s a way of working and living that allows us to show up as our best selves, to create real value for the people we serve, and to find greater meaning and purpose in all that we do.
