4 Questions About Brand that Keep Me Up at Night
1. Is my brand truly differentiated, or am I just blending in with my competitors?
It can be painful to admit that, despite my best efforts, my brand may not be as unique or memorable as I’d like to believe.
2. Am I being authentic and consistent in my brand messaging or sending mixed signals to my audience?
Maintaining a cohesive brand voice and identity across all touchpoints is challenging, and I sometimes fear discovering inconsistencies or contradictions in my messaging. Failing to address these issues can undermine credibility and trust.
3. Am I truly living up to my brand values, or are they just empty platitudes?
It’s one thing to craft a lofty set of brand values; it’s another to embed them into every aspect of my work. I need to confront instances where my actions don’t align with my stated values.
4. Am I being socially and environmentally responsible?
While there’s plenty of awareness about purpose-driven branding and corporate social responsibility, there’s often less critical examination of these practices’ potential downsides or unintended consequences.
Brands shape our world in ways that go far beyond the products and services they sell. By having the courage to honestly answer these questions, brand marketers can identify areas for improvement, make more informed decisions, and ultimately build stronger, more resonant brands that stand the test of time.
