Poetic stands at the intersection of mindfulness and creativity—an anti-productivity app designed to help you find your rhythm, not your routine.

Pop Quiz is a double entendre that references both soda “pop” and educational quizzes. This name creates a tension between craft and play, placing it in a unique position within the alternative soda market.

The methodology behind “Brand a Day / Steal This Brand,” where I invite you into my creative process and offer you ready-to-use brand concepts that you can adapt for your own purposes.

Strategic thinking requires a willingness to sit with complexity and ambiguity. But the payoff is well worth the effort.

The ever-evolving landscape of consumer behavior, technology, and societal trends means that brand stewards must constantly question their assumptions, stay attuned to changing realities, and adapt their strategies accordingly.

The problem with ghost brands is that they can feel like a deception. When consumers discover a product they believed was unique is just a repackaged version of something else, it can erode their trust and loyalty.

“Personal brand” as one single brand is a myth. Let’s use today’s requirements for context switching to build maps we use to face the world.

I’ve got a bone to pick with the brands that promise to solve all my problems from day one. The ones that stick around are also those that are most willing to grow.

See everything as lines: something my art teacher taught me and also a deeper philosophy. When you look beyond what you’re currently seeing, you might be surprised at what you find.