The Singularity Myth of Personal Branding
I’m not trying to be everything to everyone. Instead, I’m creating a context-switch map that feels authentic and true.
Photo by mostafa meraji on Unsplash
True brand power lies not in a singular identity, but in the interplay of distinct perspectives and personas. Just as we wear different hats in our daily lives—at work, at home, and in our hobbies—we can benefit from applying a similar trinity to our brand ethos. By cultivating multiple brand identities that feel true to us, we can be ourselves “at scale.”
Introducing the Trinity Brand Model
The Corporate Brand. Your corporate brand is the model through which you provide services to other businesses—your professional powerhouse.
The Creative Brand. But we are more than our professional selves. Each of us has a creative spark within us, a side that craves exploration and experimentation. That’s where the creative brand comes in—your out-of-the-box alter ego.
The Personal Brand. This is the lens through which others can see you, not just as a professional, but as a human being. It’s the foundation upon which your other brands are built—your authentic core.
My Planned Brand Trinity
precipist (yet to launch) will be a media works company through which I plan to visualize and sell my services. It’s yin-yang, the brand as auteur, the moon as navigator, the strict and chic.
somethos.com is the platform where my photography and creative works live. It’s the realm of the familiar forgotten, the lush road trip, the thing you wanted but could not quite achieve.
kristinmolina.com is where I am building the foundation to showcase my personality and expertise. It’s the “I” in every page, the voice of authentic insight, the person behind the curtain.
Strict and chic—opinionated media works.
We’re on the verge of the next big thing. The world is waiting to see the magic we create. Precipist will be the luxe experience you’ve been waiting for to bring craft marketing works to screens everywhere.
By appointment only.
Logo mock by Kristin Molina
Here, there, and elsewhere.
Somethos is the brand where my creative pursuits will live and breathe. The brand I’m defining is the realm of the familiar forgotten, the lush road trip, the thing you wanted but could not quite achieve.
Colors not included.
Logo mock by Kristin Molina
Force Multipliers
The Power of Three
The power of three doesn’t just apply to personal branding. It’s a concept that we can use across various aspects of marketing and communication.
Take, for example, the triad of people, process, and technology—three pillars that underpin successful projects and initiatives.
Or consider the interplay of platform, format, and tone—three elements that shape how each message is conveyed and received.
By understanding and optimizing these building blocks, we can create a brand presence that is a force multiplier, packaged in unique ways on multiple media for unique personas.
Building the Blocks
But where do we start? We start by taking a step back and reflecting on the different facets of our identity.
What are our professional strengths and aspirations?
What creative passions and projects light us up?
Who are we—what are our unique values, beliefs, unique perspectives?
From there, we bring these elements to life through distinct but interconnected brand personas.
Find Yourself Wherever You Look
I think the key is to flip the switch on the doppelganger approach that is being yourself in today’s fractured media landscape. I’m not trying to be everything to everyone. Instead, I’m creating a context-switch map that feels authentic and true. Wherever I look, there I find myself.
While I’m just getting started in building my own creative block haus, I’m excited to see where this journey can lead. And I invite you to join me in taking the power back on your own brand narrative.
